The Coffee Break Blog


10 Reasons To Revamp Your Website

Keeping your website design current is important. Many potential customers I approach about their outdated website usually say, “well my customer base is small and they only view the site on a desktop”. OK, well you are completely wrong and you are not looking big picture. It’s imperative to keep your website design current and with a fresh look. Why you may ask? FORGET THE 10 REASONS. I’LL GIVE YOU ONE. WEBSITE DESIGN TRENDS As millions of users view websites on a daily basis, they are always being approached (without even knowing it) with new trends that take place. These trends are in design and in overall functionality of a website. When people get familiar with a trend in design, they get familiar and create “expectations”. If your website does not have that expected look and feel to it, you may lose a potential customer. That’s how important keeping......

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Tips for Using Instagram for Your Business

Are you at a road block on how to use images and video to market your business on Instagram? I’m not going to get into how to create your Instagram account, I”ll leave that up to you 😉 This article is for business owners that currently have an Instagram account for their business but are having some trouble building brand recognition, followers and driving traffic to their website. As you may have noticed, Instagram doesn’t allow you to add a link to your post like “Check us out at URL”. You have to post your URL in your bio and hope for the best. Tip #1 Keep your Bio Link Up to Date – Use the URL in your bio to link to relevant content you are posting about. If you are creating a blog post, switch this URL to the content you are displaying in your image or......

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Why Are Businesses Owners Social Media Skeptics

As a Millennial, I’ve been brought up with the ever changing technology. First was the family computer we shared. Then it was the family cell phone we shared. From there, we all were able to access our own smart phones, laptops, tablets, etc. But as a Rhode Island Website Designer and Internet Marketing Specialist, I do not understand why business owners are skeptic of using new ways of marketing their businesses. I was out to dinner the other day and I noticed that businesses still advertise on place mats. I actually contacted one of the businesses that paid to have a 3 inch advertisement of their business logo and a phone number (not even a website) on a place mat that will get washed out by a crayon drawing of the game tic-tac-toe. My point is, no one is looking at these advertisements and acting on them to benefit......

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Social Media Marketing: Ways to Reach Your Target Audience

Accessing social media platforms from a marketing perspective for your business can be a great way to generate leads. It has a great return on investment as you are reaching the specific people who are interested in your topic and it’s affordable. Facebook Marketing Facebook advertising is probably the best way to reach your target audience across all social media platforms as of 2016. It’s not a social media platform specific to a group or type of audience. For example, LinkedIn could be a great way to reach professionals if you are in the business of a head hunter. But for the general consumption of content, Facebook is the best option. It’s pretty simple. Over 500 million views a day, you can easily reach a couple of thousand viewers a day on a minimum budget. And what’s nice about those viewers is that you have control over who can......

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Why You're Not Getting a ROI from Your Website

Over the last 10 years, I’ve met with hundreds of business owners to discuss building them a website and enhancing their overall online image. One of the biggest complaints/rants I hear from people is they are not satisfied with the leads they get from their website. Which I understand, because many business owners are just not involved with technical strategies for getting a ROI from their site. They just want it to work and expect it to just happen. The problem is, if you don’t have someone 100% dedicated to your website and overall online communications, you won’t see to much of a return. It just becomes a stale, static website. In this day and age, your website needs to be dynamic, changing daily, posting to a blog, using social media to drive traffic to your site, not someone elses. I like to browse other business social media accounts......

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Is-Your-Website-Out-Of-Date

So what is your first reaction when you come across an outdated website that looks like it hasn’t been updated since 1999? I’m sure it’s not a good perception. As a website designer and internet marketing consultant I constantly come across “old” website designs. Never mind the badly designed website, but an old website design. The first thing I usually do is scroll down to the bottom of the website and check what the Copyright info says. Usually it’s a few years back. Although with the technology today, you can automate that to change with the change of the year. So I don’t always use that info. So if you own a business and you haven’t updated your website DESIGN (not your content or photos), you may be damaging your business image. With mobile basically being the internet, if your website isn’t responsive to devices you lose. And I’m......

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How to Build The Most Effective Website For Your Business

As I’ve stressed in previous articles, it’s important to have a great looking website for your business as it is usually the first impression for a potential customer. Think of your website as a window to your business. It gives a quick view to what your business does/looks like. If you own a business on main street and someone is looking into your shop, and it’s a disaster inside, do you think that someone is going to be interested in buying a product or using your services? A CLEAN and Professional Website Design is Key to Success I stress CLEAN design as many clients I have worked with are all about adding the bells and whistles to their site. Sometimes this is over the top and actually has a negative effect. Keep your design clean with a simple navigation so that the viewer has a easy experience gathering the......

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The Most Important Secret To Building A Successful Online Presence

BE PATIENT Many clients I have worked with in the past expect immediate results when they start a online initiative for their business. The one key they forget is that it takes patience. Just because we live in such a fast pace society with technology changing daily doesn’t mean that your brand is going to grow in 24 hours. It takes careful planning and execution of your strategy. It also takes the understanding that you most likely (unless you are a developer, marketer) that you need support and that you can’t do this all on your own. Especially if you are trying to juggle multiple hats. Building an online community engaging on your content takes much more than posting on Facebook every 3 months. It takes careful planning of what you are selling/providing. It takes creating a plan and having a nice flow of content that you are going......

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